iGEA MISSION STATEMENT AND BUSINESS MODEL
Establish a national tribal esports association to:
- Organize and promote leagues and games under local and regional tribal umbrellas.
- Enhance tribal identity and pride, while promoting self determination and sovereignty.
- Cultivate representation within the established esports ecosystem for tribal youth.
- Create new revenue streams for tribal entrepreneurs and established tribal business operators, particularly casinos; incubate relevant tribal start-ups.
- Provide scholastic opportunities and integrations through esports based post-secondary programs and partnerships
- Establish standards for play, participation, and gambling, and to promote wellness of participants.
iGEA will be organized as a non-profit business sustained by:
- Fees to provide organizational support and oversight/sanctioning.
- Fees associated with organizing competitions, and creating and monetizing media rights.
- Work with participating tribal operators to develop effective strategies to maximize revenue for tribal operators, governments, and communities.
- Advise and assist in the development of necessary regulations that meet the needs of tribal councils, the NIGC, and any other relevant governing bodies.
- Work with publishers and IP holders to identify and develop forms of eSports that can be effectively integrated into Indian gaming operations.
- Assist in the integration of tribal content, tribal developers, players, and designers into their properties.
- Assist in the planning and implementation of eSports events, supporting operations, and direct and indirect opportunities to maximize profitability.
- Develop and implement educational and training platforms for tribal eSports – for youth, high school, college, and professional levels.
Organize leagues by region and teams by tribe and cross-tribe
- Determine how major league teams would be allocated among tribes in the "National League".
- Establish franchisee fee schedules tribes would pay to iGEA for the rights to field teams that would be part of the national organization.
- Fixed or varied based on nation size/wealth.
- Each tribe can have as many minor league teams as they want, to build a national position.
- Work to define and establish the relegation and promotion model or players and teams within the structure of the League.
- Tribal members can form ad-hoc or sponsored cross-tribe teams to build a larger talent pool to compete in national and global competitions.
- Tribal sanctioned teams might also have non-tribal members to widen the pool of potential players to strengthen the team's chances to compete in national and global competitions.
Brief comparison regarding target operating structure:
- The IOC is a privately-funded non-profit organization that distributes over 90% of its revenues to organizations throughout the Olympic Movement worldwide with an intended goal to help create a better world through sport.
- The IOC contributes funding to International Federations to support each of them to operate, govern, develop and promote their sport at an international level. Much the same as IGEA might help individual Tribal nations foster their own growth and identity within the esports and gaming world.
- Just as the IOC contributes funding to National Olympic Committees around the world allowing NOCs to support their Athletes nationally, so to will IGEA form a similar relationship with each of its constituent tribes.
- The revenue categories contemplated in the IGEA structure mirror those currently targeted by the IOC.
- Just as the IOC enables the staging of the Olympic Games through capital contribution, the competitive programming for IGEA will be facilitated and funded through various revenue streams accessed directly by IGEA with a longtail strategy targeting growth and integration into third party leagues either by direct team integration of sponsor/partnership opportunities.
Advise teams and players on training and development:
- Advise and assist on selling sponsorships by tribe and by team as well.
- Secure integration and presence into third party operated leagues.
- Act as a representing agency or body for tribal players with respect to other third party operated leagues.
- Help obtain scholarships for standout players.
- Advise and assist on team training and support.
Organize land based and digital competitions:
- Empower tribes to pursue with fee-based support and oversight.
- Advise on organizing, managing and monetizing competitions facilities via EEG:
- In tribal casinos
- In tribal facilities – governmental and commercial
- Off reservation in nearby malls and retail locations
- Sanction competitions
- Advise on monetizing competitions
ERNEST STEVENS III
Ernest has over 15 years of Marketing, communications, and media production, experience. Stevens has spent a good part of his career developing creative and innovative content to educate, entertain and to inspire, as well as to build or improve brands, expand customer and market awareness, and deliver long term economic value. In 2013, Stevens Co-produced the theatrically released film Crooked Arrows, and is developing other film and TV properties.
A recipient of the National Center for American Indian Enterprise Development's 40 Under 40 Award, Stevens has been recognized on a national level for his efforts in Film, TV, Tourism and Media. He has also spent over 14 years in community and economic development and has implemented several successful business ventures. He has served as the Executive Director of Native American Tourism of WI, Vice President of the Tribal Gaming Network, and later as Chief Marketing Officer for Magnum Marketing, a marketing agency serving gaming and hospitality properties worldwide.
Ernest recently completed a 3-year term as Councilman for the Oneida Nation Business Committee, where he spearheaded the launch of several community and economic development projects and advanced the Nations business related legislation. Stevens also serves as the Chief Operations Officer and managing partner of WEBE Gaming, a boutique gaming company with clients all over the globe. Recently, he was named the Midwest Director for 7G Foundation and is the founder and President of iGEA (Indian Gaming Esports Association).
CO-FOUNDERS & SPONSORS
Esports Entertainment Group
Esports Entertainment Group is a full-stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together.
Spectrum Gaming Capital
Spectrum Gaming Capital is a financial advisory firm serving the global gaming and resort industries including Sports Betting and Esports. SGC arranges strategic partnerships and raises early capital for developers, provides mid-market investment banking services of raising capital and M&A, performs complex valuation work and strategy work, and provides litigation support.
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iGEA (Indian Gaming Esports Association) is an association established in 2021 by key tribal and esports stakeholders to advance the adoption of competitive esports by tribal members.
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